About us
The Hope Centar story
More than half a century of the same idea: healthy, beautiful skin takes expert knowledge, experience and a personal approach.
Bojana Jovanović is a graduate cosmetologist with 25 years of experience in professional facial treatments and an international trainer for the Korean professional houses KRX Aesthetics and Pfect-A.
After finishing her studies she went on to train at numerous courses and congresses around the world. As a pioneer in the Balkans, she was the first to bring innovative Korean facial treatments here, introducing formulations that combine the most advanced biotechnology with Korean tradition.
She inherited her calling and her love of cosmetology from her mother, Nada Jovanović, one of the first beauticians in Belgrade, who founded Hope Centar back in 1969. From then until today, Hope Centar has been a place where one idea has been nurtured for more than half a century: that healthy, beautiful skin requires expert knowledge, experience and a personal approach.
Where we focus
- anti age treatments for rejuvenation and skin regeneration
- professional treatments for problem skin: acne, scarring, sensitive and reactive skin
- specialized treatments for removing pigmentation and post-inflammatory hyperpigmentation
Half a century of Hope Centar
Nada Jovanović, one of the first beauticians in Belgrade, founds Hope Centar.
Bojana Jovanović begins her own path in cosmetology and continues the family tradition.
A center in Belgrade Waterfront: Korean professional protocols, a trained team and the Academy.
Knowledge passed on further: training for beauticians at home and abroad.
Lectures and training
As an international trainer, Bojana has lectured and run training for doctors and beauticians at home and abroad. A few highlights:
International conference for doctors: Illumin, a new generation biorevitalizing chemical peel
Professional training for beauticians: spicules in the service of skin regeneration
Seminars and masterclass workshops for beauticians
A large masterclass on innovative Korean treatments
Presenting professional Korean protocols to an international professional audience
Presenting experience and results with the newest biotechnologies, among leading specialists from around the world
Featured in magazines
The work of Bojana Jovanović and Hope Centar has been covered by professional and lifestyle magazines.
Get to know us
Not sure what your skin needs?
Call us and we will tell you honestly what it really needs. You can also book your appointment online.